Search Engine Optimisation
Search engine optimisation, SEO, is one of the vital aspects of any website, but it is often overlooked or neglected. A website may look beautiful, the systems may be flawless, but with no visitors, it is a waste. SEO is the process of getting visitors, traffic and ultimately business to your website, primarily through achieving high rankings for your website on search terms with high volume.
Studies have shown that Internet searchers are a notoriously impatient bunch. Almost 82% of all searchers do not go beyond the first30 results. More than 60% don't go beyond the first 10 results. If yourwebsite is not in the top ten, you are missing out on over 60% of your potential clients. This can prove to be a very costly exercise. Even if you are happy with the traffic you get to your website, and let's say it's 40%. You can get an extra one and a half times that quantity of visitors and business or more as the result of an effective Titan Interactive SEO campaign.
There is always advertising available as an option, but that is substantially less effective and more costly. On Google, 70% of searchers prefer the natural results to advertisements. Say the term your site is optimised for has 100 searches a day, and you're inposition 12. You'll only get 40% of your potential visitors. If you're in position 21, you'll get about 25%. Position 31 and you'll get less than 19%. If you are number 1, you'll get 100 of them.
If you buy an advertisement, you'll get 30% and you pay for each visitor. The moment you stop paying, you stop getting visitors. An SEO campaign on the other hand lasts for years. Once you are at the top, it takes a lot to move you down the results. As such, SEO is the most cost-effective and efficient method of marketing your website.
You also need your site to rank well for the correct keyword or search phrase. One of our favourite examples comes from research that we have conducted into the job industry in the past as part of an SEO campaign. The term “search jobs” had 21 searches a day. The term “jobsearch” had over 6000. Number 1 for “search jobs” will give you 21 visitors. Number 1 for “job search” though will give you 6000. Choosing the right keywords is an important part of any SEO campaign. With our SEO knowledge we can propel your business up the rankings and maintain its position. Without our knowledge your site may be left to fend for itself in what is by the second an ever increasingly competitive internet market. There is much more to SEO that what is mentioned above but to sum up:
- Quarterly reports on how your site is travelling, how many visitors it has had over the quarter, what keywords drove them to your site, what pages they looked at and how long they stayed.
- Phone support Mon-Fri 8am-5pm.
- A site that is monitored over the course of your contract to ensure ranking. A site that is monitored to ensure maintenance of said ranking and evolving with the trends.
- Tracking of visitor behaviour and targeting of said visitors.
- Listing in Google Business Directory, Google Maps and Google base.
- Creation and Maintenance of Google Adwords/Yahoo search marketing if you so wish.
We cannot more strongly recommend commencing an SEO campaign alongside your website. As stated above even if you build the website, they may not come. With our SEO knowledge they will.