http://www.titaninteractive.com.au/news/category/news/5 en-us copyright 12/12/2010 720 http://www.titaninteractive.com.au/news/news/totally_sound_is_live/38 Please view their new website at http://www.totallysound.com.au 4/03/2010 http://www.titaninteractive.com.au/news/news/our_client_joyland_is_live/35 Please view their new website here . 4/03/2010 http://www.titaninteractive.com.au/news/news/titan_expands_to_the_south_west/34 Not satisfied with conquering Perth and its surrounds, we are proud to announce Titan's expansion to the South West of Western Australia through its recent affiliation with Lomax Media. Using Lomax Media as a point of contact for regional clients, Titan Interactive looks forward to providing the South West with exceptional web design and development services as well as search engine optimisation. Based in Bunbury WA, Lomax Media have worked with the likes of the Discovery Channel, the BBC, Channel 7 and many other companies of an intimidating quality. 6/02/2010 http://www.titaninteractive.com.au/news/news/fisher_biotec_is_live/33 Our client Fisher Biotec is live. 3/02/2010 http://www.titaninteractive.com.au/news/news/contatore_engineering_is_live/32 Our client Contatore Engineering is live. 27/01/2010 http://www.titaninteractive.com.au/news/news/the_emmanuel_centre_is_live/31 Our client The Emmanuel Centre is live. 21/01/2010 http://www.titaninteractive.com.au/news/news/decorate_on_the_net_is_live/30 Our client Decorate on the Net is live. 19/01/2010 http://www.titaninteractive.com.au/news/news/charcos_is_live/29 Our Client Charco's is Live. 11/01/2010 http://www.titaninteractive.com.au/news/news/inspired_life_is_live/27 Our client Inspired Life is live. 7/01/2010 http://www.titaninteractive.com.au/news/news/pneumatic_engineering_is_live/25 Our client Pneumatic Engineering is Live. 11/12/2009 http://www.titaninteractive.com.au/news/news/new_articles_section/24 Introducing our Articles section.  A new article will be added weekly discussing the latest information and tips on the "Web World." 7/12/2009 http://www.titaninteractive.com.au/news/news/fremantle_packaging_supplies_is_live/23 Our client Fremantle Packaging Supplies is live. 7/12/2009 http://www.titaninteractive.com.au/news/news/ocean_zone_is_live/22 Our client Ocean Zone is live 1/12/2009 http://www.titaninteractive.com.au/news/news/spacertech/21 Our client Spacertech is live. http://www.spacertech.com.au/ 26/11/2009 http://www.titaninteractive.com.au/news/news/shaver_city/18 Our client Shaver City is Live. http://www.shavercity.com.au/ 22/10/2009 http://www.titaninteractive.com.au/news/news/the_living_years_-_tv_commercial/17 Our client The Living Years and the TV Advertisement which is currently being played on major Australian TV networks. 13/10/2009 http://www.titaninteractive.com.au/news/news/the_living_years_-_our_client_on_the_channel_10_news/16 Our Managing Director Mr Wayne Hughes featured on the Channel 10 news for the Living Years website.     22/09/2009 http://www.titaninteractive.com.au/news/news/introducing_visum_-_our_latest_client/14 Visum is a website developed to rapidly connect the Australian medical community using an innovative, trusted real-time environment to exchange medical knowledge and ideas.  This enables doctors to enhance their knowledge through their peers, finding answers to clinical, practice management and health policy questions. Go to www.visum.com.au for more information. 18/09/2009 http://www.titaninteractive.com.au/news/news/living_yearscom_is_live/13 The Living Years website was created by Titan Interactive and launched live on 1 September 2009. From The Living Years website: 'Living Years is a private Australian company with deep expertise in product innovation and social media networking. The team has produced an advertising-free, sophisticated bereavement care website with online "lifebook" memorials including an online in-memorium donation programme. Also included is a comprehensive bereavement care industry listing and search function, to help the public make educated choices.' Visit and Register at The Living Years now. 18/09/2009 http://www.titaninteractive.com.au/news/whats_happening/why_weve_dropped_support_for_internet_explorer_6/12 Like many other web developers, dropping support for IE6 was a decision not taken lightly and it was a long time coming. This was not only in part due to the explosion of web standards awareness by web designers, but also because of the growing expectation clients have with regards to what web sites should do (and rightfully so). With this in mind it became clear we would have to drop support for the only browser in the game that is a consistent cause of prolonged development and innovation restriction – Internet Explorer 6. Without going into too much technical detail, here's a few facts about Internet Explorer 6. IE6 is 9 years old (at time of writing this article). IE6 is one of the biggest causes of web site implementation delays, because significant time is often required to make a web site compatible. This naturally, is not a desirable outcome for our clients. When a web site is built to web standards, many of the advanced features will not function as expected if at all in IE6. IE6 is not a web standards compliant browser. As Titan Interactive conform to web standards, this means we are required to introduce sloppy hacks just for IE6. Microsoft has already ended support for many of its IE6 iterations, and plans to completely kill IE6 for good at the impending end of the Windows XP lifecycle. IE6 has since been superseded by 2 versions of Internet Explorer. Microsoft recommends that all users avoid using Internet Explorer 6 and upgrade to any other modern browser, even if it isn't Internet Explorer. IE6 stifles creativity and innovation. Its very existence (when supported) holds back the web. IE6 is losing market share every day in favour of modern web browsers such as Firefox, Chrome, Safari and Internet Explorer 8. Titan Interactive are by no means the first web developer to take this initiative (if anything we are a little late arriving), as many others - including several high profile web sites (Youtube for example) - realise the extreme limitations of IE6 and have already stopped supporting it. How can you upgrade? If you're still using IE6, you can upgrade to any of these browsers and it won't cost you anything more than a few minutes of your time. Firefox Chrome Safari Internet Explorer 9/09/2009 http://www.titaninteractive.com.au/news/whats_happening/five_of_the_worst_seo_techniques/11 The process of Search Engine Optimisation (SEO) is a delicate one, it requires both the website to be well designed and the SEO campaign to be managed with upmost care and attention. The algorithm that search engines such as Google use to index a website’s content factors into account hundreds of different parameters and this further complicates the process. Aside from the positives that a Search Engine Optimisation campaign can contribute to your website and its online presence, there are also some factors which will negatively affect your website’s performance and ranking. For example:   1. Paid Links Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating. However, some Search Engine Optimisers and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results. However, not all paid links violate Google's guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. These links that have been purchased must be designated as being a paid link and can be indicated to Google’s indexing service. This can be done in several ways, such as: Adding a rel="nofollow" attribute to the tag Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file Search engines such as Google work hard to ensure the validity of all links on the internet and such search engines provide penalties to websites that people indentify as having purchased paid links. Google and others rely greatly on consumer feedback in the improvement of their algorithmic detection of such links. When considering using paid links, one must also factor into account that they are paying for these links which are potentially giving their website penalties in Google, this is twice as bad as other poor SEO techniques as you would also be out of pocket while your website suffers.   2. Link exchanging Link exchanging has been around for a long time, ever since search engines used links to detect the relevance of a web site.  Search engines use links to determine the validity of a website for a particular key term, though both examining the anchor text and the landing page. Search engines want links to represent endorsements and valid relevant links, whereas swapped links represent barter, and they are trivial for a search engine such as Google to detect. However, websites that are closely related to your business are useful to have your link present on, and vice versa. This shows search engines that your website is relevant to a particular product or service and in turn your website is likely to be ranked higher.   3. Invisible text  Invisible text is the technique of having text hidden on your website, either by having it the same colour of your background, by covering text with another element on your website or by rendering the text off the readable page. Employing this technique can, and will get your website banned by all major search engines. The process of detecting such techniques are trivial for a search engines indexing service, such as Google’s Googlebot and in no way should this technique ever be considered.   4. Duplicate content There are a couple of key examples of this taking place: A number of websites have different ways of navigating to the same content and some websites implement different URLs in each case. These URLs could have been generated like this for many reasons, such as tracking bread crumbs for the visitor and may have been designed this way with no harmful intention in place. A number of businesses have separate website sites that consist of identical or similar content. These separate web sites are generally an attempt at trying to implement different marketing techniques and strategies, or for the sale of different products and services. The main issue with using duplicate content for one’s website is that each single page is indexed individually by a search engine. With each page having a separate URL, they are treated as each being an separate page. Now, with each page, they are given a particular ranking or relevance by the search engine and this is determined by using the inbound links and a variety of other different parameters. With separate URLs for the same content the pages inbound links will be spread across each separate URL and hence diminishing the ranking of that particular content.   5. Flash/All Image Website Aside from being a very attractive way of building a website, flash and image websites are rather useless when it comes to being indexed properly by search engines. The way that search engines index a website is by examining the text and other readable properties, such as the HTML code of the website. However, with flash, images and movies all the text is contained within that particular object and search engines cannot read this text. Without being able to read that text, the search engine will not be able to rank the website for any relevant terms that are not also rendered as text on the webpage. In short, if you wish for your website to do well, do not consider employing these Search Engine Optimisation techniques. Instead review good techniques or have the SEO team at Titan Interactive use their experience to boost your web sites online performace.  26/06/2009 http://www.titaninteractive.com.au/news/whats_happening/web_site_design_basics/10 The Basics You have a flourishing business everything is in its place. You just miss one important piece of marketing: an Internet Presence, a website. Like everything in business, getting a website needs planning. Getting an effective website needs even more planning. Here are some basic things to know and plan: The WWW What is the www or the internet? Basically a network of websites from all over the world you can access via your computer for which you need an internet connection and a browser. Internet connections are available from ISPs, and most of the popular browsers are free downloads from the internet. Just like writing/typing an address on a postal envelope, you type the website address in the browser beginning with http://www. and ending with either .com, .net, .org, .biz, .nz, .uk, etc. So if you want to access the microsoft website, you would type http://www.microsoft.com in the browser and hey, presto! You get all the information about microsoft and its products on your browser. Just click on the available links and you are on your way. Your Website Your website will be a bunch of pages all linked together via hyperlinks. You can of course have a one-page website or as many pages as you like - depending on the amount of information you want to share with your visitors. Hyperlinks are text or images pointing to another page, just like the heading of this article points to my website. Your Audience As the web has grown, so has the types of people who access it and how they access it. As we say, it is impossible to please everybody. It is very difficult to design a website which will be accessible to all. Carefully choose your content and design, keeping in mind who your target audience is and what type of equipment they use. Equipment here means the computer and other hardware and also includes the software used for connecting to the internet and browsing it. The best way to reach more people is to use pure HTML, and keep the use of scripting languages like JavaScript, Java, and other plug-ins to the minimum. While this may not make your site flashy,stylish or trendy, you will have the satisfaction of knowing that your site is accessible to most of the people. Afterall, that is the whole point of this exercise, right? Designing your website means knowing your audience and their requirements. Content Now that introductions are over, lets get down to the core of your website: Content. The most important aspect of any website, content is the one thing that will keep your visitors at your site and keep bringing them back. The content should depend on what you want to let your visitors know - about the company, the products, the services. Keep the content interesting, updating it often for repeat visitors. Often this can mean providing more details about different aspects in your business, like seasonal discounts, etc. Your visitors will visit your site again and again if the content is relevant, and there is something new everytime they visit. Layout A well laid out website will be a successful one. Whether you design the site yourself, or outsource the task to a webdesigner like us, first layout your ideas on paper. Choose text, color and graphics carefully, they all contribute to the page load time. Starting with your Home Page, keep it fast-loading, with a good navigational structure. Try to follow the same layout for the whole website. Change the layout only for different sections and not different pages. If the navigation bar is at the top on your HomePage, keep it at the top in all the other main pages. Consistency in layout is very, very important. These are just some of the basics about building a website. Titan Interactive cover the basics and much much more. Whilst anyone can build a website, can they build a website that will be indexed by Google, rank well and build their business at the same time? Titan Interactive is a proven website design company which will build you a website that will build your business. 16/04/2009 http://www.titaninteractive.com.au/news/whats_happening/5_most_common_pitfalls_of_ppc_advertising/9 (Courtesy of Lisa Ditlefsen) Pitfall  1 – Target Audience When you set up a campaign it will automatically default to target all countries. If you are not targeting globally this is, let’s say, not the best. Make sure you specify language and locations. Where are your target audience? Country, region, city? Targeting a smaller region can result in fewer impressions but a higher CTR (click through rate). Pitfall 2 – Campaign and Ad Granularisation This is a word used in most agencies to describe the process of making campaigns and ads as targeted as possible. Dividing your campaigns into the basics, such as: Product & Model terms Brand terms (brand terms, expanded brand terms and misspelled brand terms) Locations Descriptive terms Offers/Campaigns These are some of the most common areas of which to make campaigns as targeted as possible based on a keyword list. Granularisation WILL make a difference to the quality score of each keyword and ultimately give you a better ROI (lower CPC for a higher position and so on). BUT, if you have a limited budget I would be careful of spreading your budget too thinly, doing extensive granularisation of campaigns and keywords might not be the right thing to do if it leaves you with a very small budget per campaign. Pitfall 3 – Believing “the more keywords the better an ad group will perform” Starting off with a big list of keywords is quite normal, it allows you to test what works, what will give you clicks and conversions. Using this initial intel to develop the campaigns and ad groups further is definitely advisable. But for some reason it seems to be a misconception that adding loads of keywords each month will make your ad perform well. In fact I would say it might be a case of “if it’s not broke don’t fix it”, not saying you shouldn’t add any keywords but adding keywords just for the heck of it can harm your campaign. If you have built up a good CTR, you are getting the conversions it’s better to work on the ad creative to improve before bashing in loads of new keywords. Maybe even have a specific campaign for testing of keywords. Pitfall #4 – The not always relevant Content Network When you set up a campaign the standard is set to bidding not only on Google search engine but also: Search Partners, your ad can then also appear in; Google Products, Google Groups + AOL & ASK. The Content Network, ads will also appear on the entire Content Network (which is defined as “Relevant Sites” featuring content related to that ad), you also have the option to refine placement targeting for specific sites within the content network. Now my big issue with this is: The default Google sets to all of these. I really think the content network should be a “opt in” rather than a “opt out” as it can make such a big impact on your campaign. In my experience the content network isn’t very good in terms of quality; the “relevant sites” part is very relative! And if you don’t understand your match types properly this can possibly even hurt your brand. The content network also usually inflates your impressions, to such an extent that your CTR is likely to be pitiful small, thus affecting your ad performance. And if you have a limited budget and aren’t one of the big spenders, I would most certainly recommend disabling the content network, ASAP. Pitfall 5 # Understanding Match Types This area is one of the most important areas to understand when doing PPC advertising, and frankly I think Google isn’t good enough at explaining this to new customers. You might even think that they don’t want to explain in. What is keyword match type? A keyword match type is the rules the search engines use for controlling when and which ads are displayed dependent on the search query entered by the user. The most common match types are: broad match, phrase match, exact match and negative match. The default match type is broad match. Broad Match Definition: Your keyword/phrase in any order or combination with additional words, could display your ad. For example if you are bidding for the keyword “office design”, your ad could be shown when someone searches for anything that has the words “office + design” in any order with additional word preceding or following. So for example your ad could appear when someone searches for: “office furniture design”, “design a home office” etc BUT Google also includes synonyms and so called “associated” words so your ad could also potentially appear for “space planning”, “desk design”, actually these are not really that bad, I have seen worse cases of extended broad match. When searching for “flights” in the below example, Google display an ad for “Apple Mac Air”, this is due to the extended broad match and the “association” between “flight” and “air”. Hmm, not ideal I would say. So when dealing with “broad match”, I would advice on developing an extensive negative keyword list so that the ad doesn’t get displayed for terms that is not related to your product/service. Top tip! In the start stage of setting up a campaign it might be a good idea to use broad match and make use of the Search Query Report This report will be able to tell you which terms triggered your ad and be very useful in fine tuning your keyword list (and your negative keyword list). “Phrase Match” Definition:  Your keyword/phrase in exact order but also other terms preceding or following the phrase you are bidding for. To mark a keyword as phrase match you need to include it within “quotation marks”. So if the key phrase you are bidding for is “office design”, your ad can be triggered when someone searches for “office design ideas”, “office design company” etc but NOT for phrases that has additional words between the two words, such as  “office interior design”. This is the match type I personally use the most; in fact I use a little saying; “if in doubt, phrase match”. [Exact Match] Definition: Our exact keyword/phrase in exact order with no words preceding or following. To mark a keyword as exact match it needs to be within a [bracket]. This match will only show your ad when someone searches for “office design” in that order with those two words only. Having a keyword in exact match will limit your impressions but if it is a solid relevant keyword that you know by experience drives traffic and conversion that’s not a problem. - Negative Match Definition: The ad will not appear if the negative keyword is included in the search query. To mark a keyword as negative match it needs to have a – before the keyword. Negative keywords are very important (and necessary) when running campaigns using broad match, and will help define the relevancy and make sure you only get displayed for relevant search queries. For example in the ad group for “office design” you have the negative keyword ‘-software’ your ad will not appear when someone searches for anything related to the keyword office and “software”, let’s say, I don’t know.............“Microsoft Office” which would have buried in impressions. To be honest I can probably go on and on about pitfalls but as this has turned out to become a bit of a Mammoth blogpost, I will leave it to these 5, for now :) But do feel free to comment and ask questions. Lastly, when running a PPC campaign just make sure you think about all the possibilities, don’t just 123- up and go. Even if “Simon” says! 16/04/2009 http://www.titaninteractive.com.au/news/whats_happening/online_criminals_and_their_seo/8 Online criminals have taken to utilizing SEO techniques, by which legitimate websites use key words to boost their rankings on Internet searches, to make their websites rank organically high in the search engine results. By doing this the search engines, such as Google, Yahoo and MSN Live, are delivering natural search results to these sites which when visited trigger the installation of rougueware onto the unsuspecting searchers computer. Rogueware is fake software that doesn’t do what it pretends to do, such as fake virus scanners that inform the user that they have been infected by the following viruses, and should they wish for them to be removed now by this virus scanner they will have to provide credit details for the one off purchase. Of course once the purchase is made, the ‘scanner’ no longer reports any viruses present. The online criminals are including popular misspelled keyterms, page titles and content based around keywords such as "Obbama" and "Gogle," as well as words taken from Google Trends Labs. By targeting these terms the aim is for search engines to naturally deliver unsuspecting internet users and exploit their fears of viruses and trojans. Research has indicated that the installation rate of these programs is between 7-12% whilst a further 2% will purchase the software. At 1.8 million unique visitors over a 16 days period these schemes are netting anywhere up to $10,000 USD per day. SEO really does work and it can be used for good and not so good means. If used correctly the boost in business revenue and brand exposure can be huge. 24/03/2009 http://www.titaninteractive.com.au/news/whats_happening/how_to_put_holes_in_your_seo/7 ToysRus bought the very powerful domain name www.toys.com for a rather reasonable, considering the purchase of www.poker.com for $9 million, $5.1 million. Problem is they should have thrown some of this money towards procuring for themselves an SEO consultant or two. Domain Name Wire reports that because ToysRUs forwarded the domain name using a 301 redirect rather than transfer it. the site was re-indexed by Google, thereby losing out on its ranking as one of the top results for the search term "toys." Everything that it used to rank for was lost as those links no longer existed. The news provider notes that with the purchase of Toys.com last month, ToysRUS briefly ranked first, third and fourth under the search term. "Now the value of ToysRUs’ $5.1M purchase of Toys.com has been relegated to type-in traffic and potentially some of the inbound links to Toys.com," writes Domain Name Wire. On purchasing this domain, many in the SEO field felt that ToysRUs had struck a killer blow for their SEO rankings with their purchase of the www.toys.com domain. "We call it a 'category killer' - the best name in any given market," said DomainNameNews.com editor, Adam Strong. "We applaud them on the purchase; it is a singular property." The apparent oversight by ToysRUs falls in line with a recent report from Conductor which found that most Fortune 500 companies are failing at search engine optimization (SEO). However ToyRUs unintentionally reduced the value, both monetary and in terms of inherent search rankings, significiantly by choosing the straight redirect. Oh well at least they are not alone in the Fortune 500 world of SEO. From recent reports, many of the Fortune 500 companies are not quite up to speed with their SEO and are in need of an SEO consultant or two. 20/03/2009 http://www.titaninteractive.com.au/news/whats_happening/businesses_missing_out_on_website_search_opportunities/6 Almost one in five small businesses remain invisible to their customers on the internet despite significant progress in the use of websites in the last three years, research suggests. Research conducted in the UK has indicated that the percentage of business sites that are invisible to search engines like Yahoo and Google still sits at 17%. Whilst this is a vast improvement on the 49% from 2006, these websites need to be found. Compounding this website invisibility was that the results also indicated that one in three firms had not done anything to make their websites attractive to search engines, such as undertaking search engine optimization and marketing (services offered at Titan Interactive), which would improve their chances of appearing near the top of the search engine results for a search query by a potential customer. This research of 400 small businesses also said that they thought consumers did rely on search results to find online retailers. So these small businesses did not have the time nor the perceived resources to take care of their own search engine optimisation but recognized that potential customers were conducting searches within Google and Yahoo and not finding their website due to poor design and lack of SEO. No business today can afford to neglect its position within search engines. Page one is gold and in learning the basics of how internet search works, a business owner will appreciate what a powerful impact having a website and having it ranking well can make on their bottom line. 10/02/2009 http://www.titaninteractive.com.au/news/whats_happening/the_truth_about_domains_-_whats_in_a_name/5 A considerable amount, it seems – in the realm of millions, if you can grab the right domain name. Domainers (or, less flatteringly, cyber-squatters) are people who find and register potentially attractive domains. They then fill those pages with advertising - to cover the hosting costs - and wait for a company to make them an offer. Paying for something completely intangible sounds ridiculous, doesn’t it? Well, $9.9 million USD for www.fund.com is ridiculous, but it is also a reality. There is big money to be made in domain names. What does this mean for Titan Interactive clients? It means that the right domain can be very good for business. If you’re a florist, a domain such as www.floristswa.com.au would be an exceptional boost for your company. Having said this, a good domain does not make the site, nor does it make the business. A good online presence requires strong web design, a website that is compliant to standards and fresh content – ideally, both the client and the Titan SEO team should interact with the site and add content on an ongoing basis. So pick the right domain name and you’re on the way to a successful online business! Your next step would be to have us design your website and work our SEO magic on your chosen domain. Contact us to get started. 27/01/2009 http://www.titaninteractive.com.au/news/whats_happening/hot_trends_for_google_friendly_sites_in_2009/4 The two hottest trends in online marketing in 2009 are streaming video and SEO. Thanks to Google's new universal search algorithms, if a company has a video streaming their website it can easily be repurposed to stream from Google search results as well. Online video is currently changing the rules for website design, marketing and SEO firms. Because of the manner in which Google’s new algorithms crawl the internet for video content, companies that move quickly and add unique video content to their site stand to dominate their chosen keywords in the video arena - first in, best dressed. According to the most recent stats from comScore, Inc., more people are watching video online than conducting searches. In October 2008, 12.6 total billion searches were made -- as compared to 13.5 billion videos viewed. Video is very much becoming an expectation. This trend compliments additional studies which are indicating that 2 out of 3 business owners regard online video as a primary focus of their 2009 digital marketing campaigns -- higher than every other category, including social media and search. These two trends, coupled with Google's recent integration of video thumbnails to general search results, have created a strong argument that companies should produce even more video content in 2009. This bodes well for Titan Interactive clients, as we pride ourselves on creating unique, concise Internet Video Commericals (or IVCs) and employ a full time team of Search Engine Optimisers. 14/01/2009 http://www.titaninteractive.com.au/news/whats_happening/titan_launches_new_web_site/3 Today Titan has launched its new web site. We have gone for a clean, minimalist look whilst maintaining great functionality and conformity to web standards practices. The web design itself is a harmonious one, as is the Titan Interactive website Experience. To see more of our designs please have a look through our client portfolio. New site and New year, How exciting!!!! 14/01/2009 http://www.titaninteractive.com.au/news/whats_happening/online_marketing_for_2009/2 A number of International Internet Marketing firms have released their predictions for whats hot in the year to come. The most important development in online marketing in 2009 will be Google starting to "incorporate user's actual preferences into their search algorithm", which will bring relevancy to the fore and cut spam and useless websites out of search results. Also, the firms predict that the differences between online and TV media are becoming more "blurred" and large businesses will embrace social media more in 2009. Further estimates for the year ahead are that new online startups will boom as people become more self-reliant in the current downturn and search marketing and search engine optimisation will "remain king" in the online marketing realm. Another organisation to release its predictions for the future and stated that search market advertising will be big this year. 14/01/2009