Businesses missing out on website search opportunities
Almost one in five small businesses remain invisible to their customers on the internet despite significant progress in the use of websites in the last three years, research suggests.
Research conducted in the UK has indicated that the percentage of business sites that are invisible to search engines like Yahoo and Google still sits at 17%. Whilst this is a vast improvement on the 49% from 2006, these websites need to be found.
Compounding this website invisibility was that the results also indicated that one in three firms had not done anything to make their websites attractive to search engines, such as undertaking search engine optimization and marketing (services offered at Titan Interactive), which would improve their chances of appearing near the top of the search engine results for a search query by a potential customer.
This research of 400 small businesses also said that they thought consumers did rely on search results to find online retailers. So these small businesses did not have the time nor the perceived resources to take care of their own search engine optimisation but recognized that potential customers were conducting searches within Google and Yahoo and not finding their website due to poor design and lack of SEO.
No business today can afford to neglect its position within search engines. Page one is gold and in learning the basics of how internet search works, a business owner will appreciate what a powerful impact having a website and having it ranking well can make on their bottom line.