Hot Trends for Google Friendly Sites in 2009
The two hottest trends in online marketing in 2009 are streaming video and SEO. Thanks to Google's new universal search algorithms, if a company has a video streaming their website it can easily be repurposed to stream from Google search results as well.
Online video is currently changing the rules for website design, marketing and SEO firms. Because of the manner in which Google’s new algorithms crawl the internet for video content, companies that move quickly and add unique video content to their site stand to dominate their chosen keywords in the video arena - first in, best dressed.
According to the most recent stats from comScore, Inc., more people are watching video online than conducting searches. In October 2008, 12.6 total billion searches were made -- as compared to 13.5 billion videos viewed. Video is very much becoming an expectation.
This trend compliments additional studies which are indicating that 2 out of 3 business owners regard online video as a primary focus of their 2009 digital marketing campaigns -- higher than every other category, including social media and search. These two trends, coupled with Google's recent integration of video thumbnails to general search results, have created a strong argument that companies should produce even more video content in 2009.
This bodes well for Titan Interactive clients, as we pride ourselves on creating unique, concise Internet Video Commericals (or IVCs) and employ a full time team of Search Engine Optimisers.