The truth about domains - what's in a name?
A considerable amount, it seems – in the realm of millions, if you can grab the right domain name. Domainers (or, less flatteringly, cyber-squatters) are people who find and register potentially attractive domains. They then fill those pages with advertising - to cover the hosting costs - and wait for a company to make them an offer.
Paying for something completely intangible sounds ridiculous, doesn’t it? Well, $9.9 million USD for www.fund.com is ridiculous, but it is also a reality. There is big money to be made in domain names.
What does this mean for Titan Interactive clients? It means that the right domain can be very good for business. If you’re a florist, a domain such as www.floristswa.com.au would be an exceptional boost for your company.
Having said this, a good domain does not make the site, nor does it make the business. A good online presence requires strong web design, a website that is compliant to standards and fresh content – ideally, both the client and the Titan SEO team should interact with the site and add content on an ongoing basis.
So pick the right domain name and you’re on the way to a successful online business! Your next step would be to have us design your website and work our SEO magic on your chosen domain. Contact us to get started.